Call Us Today! (204) 663-3533

What's New

  • Pandora 2015 Pre-Autumn Charms have arrived!
  • BCOURTURE Birthstones keepsakes now available in stores!

Pandora 2015 Autumn Collection now available in stores! 


We're on the lookout for candidates to join our full-time sales team at our Kenaston location. Are you dependable and resourceful? Do you have lots of energy, intuition and initiative? Do you love Jewellery? We'd love to hear from you.

Apply today.

Kenaston Contact:
Please send your resume to

Pulse Diamond Jewellery

The Appelts Diamonds Experience

Teaching you to be a Fabulous Diamond Expert

For anyone, buying a diamond is one of the biggest purchases of a life time.  As an the educated buyer, it is also one of life's best investments.

For 3 generations, the Appelt family has dedicated itself to offering the world's finest diamonds at the lowest prices in the province.  And to help you make the most informed purchase possible, we take our commitment to educate each and every customer very seriously.

Stop by any Appelt's location and you will learn:

  • How the cut of a diamond can create the finest sparkle
  • How to compare at least 2 diamonds for colour and brilliance
  • What to look for when viewing a diamond under a high-powered Microscope
  • How to determine the balance of colour, clairity and carat weight that will offer you the finest diamond for your individual budget
We know that once you learn a few of the finer points of diamond buying, you'll be as passionate about diamond quality as we are. Stop by and see us today!
Appelts Diamonds - Sharing love stories with the world since 1939

Appelt's & Stella's Voice

Read more about Appelt's supports Stella's Voice.


  • Pandora
  • Tacori
  • Simon G
  • Elle
  • Luminar
  • Kiss
  • Crown Ring
  • Carlex
  • Bulova
  • Mi Moneda
  • Fossil
  • Yehuda Diamonds
  • Skagen
  • Personalized Gems
  • Pulse Jewellery
  • Roman + Jules