Call Us Today! (204) 663-3533

What's New

  • Pandora 2015 Winter Charms have arrived!
  • Black Friday Charm available while supplies last!


Valentine's Weekend Hours:

Friday, February 12th 2016:   10AM - 9PM
Saturday, February 13th 2016:   10AM -6PM
Sunday, February 14th 2016:   11AM-5PM


Pandora's Valentine's Day collection is now available!!

Pulse Diamond Jewellery


The Appelts Diamonds Experience

Teaching you to be a Fabulous Diamond Expert

For anyone, buying a diamond is one of the biggest purchases of a life time.  As an the educated buyer, it is also one of life's best investments.

For 3 generations, the Appelt family has dedicated itself to offering the world's finest diamonds at the lowest prices in the province.  And to help you make the most informed purchase possible, we take our commitment to educate each and every customer very seriously.

Stop by any Appelt's location and you will learn:

  • How the cut of a diamond can create the finest sparkle

  • How to compare at least 2 diamonds for colour and brilliance
  • What to look for when viewing a diamond under a high-powered Microscope
  • How to determine the balance of colour, clairity and carat weight that will offer you the finest diamond for your individual budget
We know that once you learn a few of the finer points of diamond buying, you'll be as passionate about diamond quality as we are. Stop by and see us today!
Appelts Diamonds - Sharing love stories with the world since 1939

Appelt's & Stella's Voice

Read more about Appelt's supports Stella's Voice.


  • Pandora
  • Tacori
  • Simon G
  • Elle
  • Luminar
  • Kiss
  • Crown Ring
  • Carlex
  • Bulova
  • Mi Moneda
  • Fossil
  • Yehuda Diamonds
  • Skagen
  • Personalized Gems
  • Pulse Jewellery
  • Roman + Jules