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Your Guide To Buying
Diamonds

Buying a diamond is not only a statement of love, it’s an important investment in the
future. Researching and understanding the basics of diamonds will give you the
confidence and peace-of-mind you need when you begin shopping for your perfect
ring.

Diamond Buyers Guide Photo

Your Guide To
Buying Diamonds

Buying a diamond is not only a statement of love, it’s an important investment in the future. Researching and understanding the basics of diamonds will give you the confidence and peace-of-mind you need when you begin shopping for your perfect ring.

YOUR GUIDE TO MAKING AN EDUCATED DECISION

When shopping for diamonds, you will likely hear about the “4 C’s.” Finding the right diamond depends on more than just size alone. Appelt’s inspects and grades each of its diamonds for 4 main characteristics:

CARAT

The first C, “carat”, is the carat weight, or size, of a diamond. The higher the number of carats, the bigger the stone. But there’s more to a diamond than just its size.

COLOUR

When looking at colour, you’re actually looking for absence of colour in the diamond. Less colour means higher value and beauty.

CLARITY

Clarity is the level of purity of a diamond. Any marks or “inclusions” in a stone subtract from its clarity, and therefore, the value and perceived beauty.

CUT

Cut refers to how the facets of a diamond reflect light off each other, creating the diamond’s sparkle. Cut is the most important factor when looking for the most beautiful diamond.

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OTHER BUYING FACTORS

Even with the 4 C’s in mind, there are still other factors to consider before you make a purchase.

Buying the right diamond for you depends on your taste and desires. If the size of the diamond is important to you, then look for large carat weights.

If beauty is the key, you’ll want to choose a smaller stone with higher grades for colour and clarity. But always try to get the finest cut you can—this brings out the sparking brilliance of any stone.

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DON’T FORGET TO CONSIDER…

 

  • The metal. It’s easy to focus on the stone, but does she like yellow gold, white gold, or platinum? It’s best to find out before you make a purchase.
  • Does she want one stone (a solitaire), or multiple stones? If you’re not sure, give some thought to her style—is she trendy, flashy, or traditional? Which styles does she normally wear for earrings, necklaces, watches, or other rings?
  • Which stone shape would she like? The traditional round cut, or a fancy cut, like princess, emerald, marquise, or asscher?

 

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  • Would she prefer channel set diamonds (set low in a mounting to prevent catching on clothing, etc.) or cluster set (set high in mount for maximum brilliance)?
  • Is the diamond certified? Certified diamonds are tested by unbiased experts. They’re always supported with written proof that assures you’re buying a quality stone at a fair price.
  • How much should you spend? Your budget should depend on the occasion. Engagement rings are always purchased with each person’s desires in mind. The general rule of thumb is to spend about two months’ salary on a ring. Also consider financing and budgeting options for any large purchases.

 

Clearly, there’s a lot to consider before making a purchase. Appelt’s has diamonds and engagement rings for every taste and budget, and we’re always happy to help you find your perfect diamond.

Clearly, there’s a lot to think about.

Appelt’s has diamonds and engagement rings for every taste and budget, and we’re always happy to help you find your perfect diamond. Contact us if you have any questions.

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