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Black Label

Black Label was curated to celebrate the inner royalty of the everyday women. Each of these collections has a unique personality, just like the women in your life.


For three generations, Appelt’s has helped tell love stories through engagement rings that sparkle with the finest diamonds in the world. We are now able to provide that same experience with our own brand.


Black Label consists of 8 collections: Majesty, Tiara, Victorian, Princess, Empress, Empire, Monarch, and Imperial. The styles range from classic to vintage, to glamorous and everything in between. You'll be sure to find the perfect match for the women in your life.


These collections are the culmination of Appelt’s history of providing outstanding jewellery, and our desire to provide an everlasting reminder of your love and her beauty.


Black Label is now available at all four of our locations, and we cannot wait to share it with you!




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